Ukrainian media holding IQ Group with more than 15 years of experience on local market, consisting of IQ Media and Ad Hoc Communication media agencies, joined international Serviceplan Group Ukraine and will continue its work as IQ Mediaplus.
Kiev, April 10 2018 — IQ Media and Ad Hoc Communications, as the part of IQ Mediaplus, develop and implement innovative solutions in the field of media communications and marketing. Knowledge of the local market, extensive experience in implementing projects allows to solve media tasks of any complexity effectively. Joining the Serviceplan Group enables IQ Mediaplus to integrate creativity and innovation to local and international experience in order to improve the achievement of clients' goals.
"There is a lot in common in the DNA of IQ Mediaplus and the Serviceplan Group: it is our efficiency as well as our ability to build long-term relationships with customers. For example Serviceplan Group is working together with BMW for 30 years now. We also work hard on the implementation of innovative tools and our own unique developments. So, we start a new business year at IQ Mediaplus with structured German plans and Ukrainian ambition. The advanced technologies and strategic developments of Europe's largest network will enable us to provide our customers with a fundamentally new level of services", said Irina Dudka and Elena Kononchuk, Managing Partners of IQ Mediaplus.
Florian Haller, Chief Executive Officer of the Serviceplan Group, underlined: "The fastest growing group of agencies in Europe, the Serviceplan Group, became partner of IQ Group. The decisive factors in the choice of IQ Group were rich experience and strong reputation of the agency on the local market. Now there is another country in which the group will be able to implement integrated projects of any complexity, meeting all the needs of our customers from one point.”