Mediascale, the leading agency for integrated, data-based brand and sales communication, could increase their billing volume to 160 million euros and their gross income to 8.8 million euros in 2016. The growth drivers comprise programmatic advertising, in which the agency has been heavily investing since 2015, native advertising as well as the new modular offer for advertisers.
Munich, May 3rd 2017 — Mediascale can look back on a successful financial year 2016: After the agency had invested even more into technology in 2015, the gross income last year increased by seven percent to 8.8 million euros. The billing volume grew by three percent from 155 to 160 million euros. The subsidiary of Plan.Net Group was able to gain the auto repair chain A.T.U as a new customer and defend ADAC together with mediateam 360 in a pitch that lasted several months. After starting their cooperation with the medical cosmetics manufacturer Dermasence in autumn of last year, in March 2017 medicascale won the VISION.A Award for special digital concepts in the pharmaceutical market.
"Data-based campaign management, innovative tools such as the Native Campaign Cockpit and the intelligent design of profile-based campaigns, both on and offline and always in combination with a data and content based modulation, remain central topics for us in 2017", explains Mediascale Managing Director Julian Simons. The offer, which Mediascale launched at the end of 2016 and directly accesses the agency’s coverage and purchasing conditions, is highly appreciated in the advertising field. Advertising customers with their own DSP receive access to attractive wholesale conditions in the SSP of the Agency.
Parallel dazu bietet Mediascale seinen Kunden natürlich auch die Möglichkeit, Agentur-Dienstleistungen transparent und einzeln zuzukaufen (Individual Service) – bis hin zur Komplettbetreuung (Full-Service). „Die Flexibilität und Transparenz des Modells tragen den unterschiedlichen Anforderungen der Werbungtreibenden bestmöglich Rechnung und wirken sich deshalb positiv auch auf unser Geschäft aus“, so Julian Simons.
Neben der Online-Werbung erschließt Mediascale zunehmend auch andere Medien wie TV, Radio oder die Digitale Außenwerbung für die Marketing Automation. „Die stärkere Integration von intelligenter Kreation in programmatische Kampagnen, die situativ zu den Motiven der jeweiligen Nutzer passt, wird dabei künftig ein entscheidender Faktor sein“, sagt Julian Simons.