On 1st May 2017, Barbara Evans, previously Managing Director of Facit Research, Mediaplus Group, will become Managing Director of Mediaplus and will also join Mediaplus Holding. In this role, she is still responsible for the “House of Research” within the Mediaplus Group and shall remain its spokesperson.
Munich, March 21st 2017 — As a long-standing international manager and media expert, Barbara Evans will be the new Managing Director of Mediaplus alongside Jochen Lenhard and takes over Thomas Bathelt's position on 1st May, when he moves to Planus in Cologne as CEO. Barbara Evans has been working in the Serviceplan Group since 2007 and has held positions of responsibility in the Mediaplus Group and in Facit Research from 2013 to today. In addition, she initiated and launched the “House of Research”.
Florian Haller, CEO of the Serviceplan Group, said: "We are very pleased that with Barbara Evans we have gained not only an experienced and international brands and media expert for this position, but with this next stage and her promotion in the group we can thank her on behalf of the entire group for her previous outstanding performance. Barbara is solution-oriented, experimental and innovative – the perfect blend for this position. We are therefore sure that with her knowledge and experience she will successfully take the Mediaplus Group further forward as well."
Before Barbara Evans joined the Serviceplan Group, she worked for ten years in international media business, including six years in international marketing for Allianz. Within the Serviceplan Group she initially worked in the Mediaplus Group before developing and building up the research area with Facit Media Efficiency which later became Facit Research within the Serviceplan Group. In addition, for five years she has been responsible alongside Dr Peter Haller for the Brand Roadshow. A further milestone was the development of the first luxury study, which came on the market in Germany in 2016.
Barbara Evans stresses: "My new role as Managing Director of Mediaplus is a great step forward and an exciting challenge for me. I’m happy that I can fully bring to this task my passion for marketing and brand orientation, my liking for integrated thinking, my expertise in the construction and development of agencies, as well as internationality. Together with my colleagues, I look forward to continuing to expand the positioning of Mediaplus as an innovative agency of brand-specific media."
Andrea Malgara, Managing Director and spokesman for the Mediaplus Group added: "We would like first of all to thank Thomas Bathelt for his long-standing business leadership in the Mediaplus Group and wish him all the best for his start with Planus, with which we are closely linked. With Barbara Evans, we now have a media expert alongside us in the Mediaplus Holding who, through her accumulated expertise in data-based consultancy, extensive research expertise and international activities, is perfect for the Mediaplus Group's next steps. We are therefore looking forward to an even closer cooperation with our respected colleague!"