The omnichannel retailer HSE24 has brought Mediaplus Munich on board to manage its media business. The partnership will kick off in November with a Christmas campaign which will be seen on TV and other channels. The aim is to boost awareness of HSE24 and acquire potential new customers. The agency impressed the company with its integrated approach and competence in the digital arena.
Munich, 23 October 2018 — By directly awarding its media budget to Mediaplus, HSE24 was choosing a new agency. The omnichannel retailer, which reaches its customers through TV, mobile devices, online and on social media, will begin its collaboration with Mediaplus in November. A multi-channel Christmas campaign to be shown across the DACH region will set the pace. The budget runs to almost eight figures and, above all, Mediaplus was able to impress its new client with its integrated structure and extensive experience in the areas of media, digital and e-commerce.
The media activity should, in the long term, attract potential new customers to the home shopping channel and increase its brand awareness. As part of this, Mediaplus will test and scale new communication channels for HSE24.
"It's great that HSE24, as one of the leading brands in this sector, found our solutions so compelling," commented Mediaplus Managing Director Oliver Hey on the new client. "As a retailer, online shop and TV platform simultaneously, the opportunities that HSE24 offers make strategy and planning especially exciting and varied."
Peter Breiling, Head of Marketing at HSE24, is responsible for the media budget on the client side: "We're delighted about our partnership with Mediaplus. We were persuaded by the agency's extensive experience of linking digital and offline communication media, and its in-depth knowledge and understanding of performance-driven media usage."