Serviceplan Italia and InMediato launch Mediaplus Italia

Vittorio Bucci

Serviceplan Italia and InMediato launch Mediaplus Italia

Serviceplan Italia and InMediato strengthen their presence in the media with launch of Mediaplus Italia and appointment of Vittorio Bucci as Partner and Managing Director. Vittorio Bucci will lead integration of the media project in the House of Communication.

Rome, 29 September 2017 — InMediato announce the launch of Mediaplus Italia, an alliance which will focus on development of one integrated and future-oriented organisation.

The Mediaplus project represents itself as an alternative reality compared to the solutions offered by large international groups, and it has the ambition to respond in a significant way to the major business issues that companies are facing. To do this, the agency chose a strong positioning, based on the opportunities provided by an evolved and strategic approach to data: The Data Driven Marketing Agency. Besides the media noise, there are real opportunities, provided companies are willing to change processes, organization, tools and culture.

Mediaplus Italia aims to fill this gap and support companies during their evolution, by adopting the most appropriate technologies and radically modifying the service model: the whole process becomes viable, measurable and optimizable in real-time, focused on each customer and on a completely transparent approach. Carrying out data-driven actions means integrating and understanding the data and deploying it in planning, thereby ensuring increased economic efficiency.

The development of the group will be in line with the values that distinguish InMediato: Independence, transparency, high quality service standards, innovation and focus on people's well-being. The project of evolution of the mandate is entrusted to Vittorio Bucci, who joins the group after launching and leading PHD Media, a daughter company of Omnicom Media Group.

Vittorio Bucci has a profound experience in digital marketing and integrated communication. He managed projects in development stage related to launching startups, new units and new companies in international contexts, with a solid knowledge of management tools and strategic development of companies.

His latest experiences range from ADVance (later Netboster Group) to Mediacom (where he was leading the digital division of Rome and built the Mobile and Business Development Unit). From Omnicom Media Group, where he developed the unit, specialized in digital marketing strategies and solutions evolving to PHD Media (always OMG), where has been appointed to the post of Managing Director since 2012.

Bucci commented: "This project has excited me because of its uniqueness: independence, freedom of action, long-term vision, international determination, and search for a model that can cross the borders of the old divisions and the same concept of integration"

Sandra Grifoni, President Mediaplus Italia: "Partnering with Serviceplan has allowed us to shape what we have always imagined would be the path of InMediato’s evolution: a natural growth, consistent with the values that distinguish us, which allows us to look to the future with solid confidence."

Giovanni Ghelardi, Partner and Managing Director Serviceplan Group Italia commented: "Without media expertise, today more than ever, it would be impossible to imagine effective communication strategies: the massive proliferation of new media and the complexity of data makes it crucial to bring media, digital and creative specialists together at one table."

Photo: Vittorio Bucci, Partner and Managing Director, Mediaplus Italia

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Christiane Wolff

Christiane Wolff

Chief Corporate Communications Officer