Serviceplan Group launches Plan.Net Korea

Serviceplan Group launches Plan.Net Korea

The Serviceplan Group is expanding its presence in Seoul: From now on Plan.Net Korea offers all facets of digital marketing. Managing Director of the newly founded agency will be Junhwa Hong, previously CEO of the Integrated Campaign Group (IC) of Chai Communication.

Seoul, March 22nd 2017 — Global communication agency, Serviceplan Group announced its launch of Plan.Net Korea, a Korean office of its subsidiary group Plan.Net handling all of Serviceplan’s digital businesses. Managing Director of the newly founded agency will be Junhwa Hong. Hong previously served as Managing Director of Chai Communication's Integrated Campaign Group (IC).

With the establishment of Serviceplan Korea in 2013, the Serviceplan Group has expanded its services to Korea. The launch of Plan.Net Korea will reinforce and strengthen the locations's overall digital capacity on a grand scale. The digital agency will provide the services Plan.Net offers in all areas of digital communications, including integrated campaign planning, website management, e-CRM, social marketing, search advertisement, mobile advertisement, and application development.

“With the launch of Plan.Net Korea, the Serviceplan Group will be able to provide better-integrated services to our clients in Korea, which is truly meaningful," said Markus Noder, Managing Partner of Serviceplan International. “Junhwa Hong will not only grow and develop Plan.Net Korea but will also amplify its synergy with Serviceplan Korea, thereby ultimately contributing to Serviceplan Group’s capacity boost within Korea.”

The newly appointed Managing Director Junhwa Hong is an integrated communication specialist who began his career on the planning team in a traditional advertising. After joining Diamond Ad (house agency of Hyundai Group) in 1995, Junhwa Hong led his teams in various advertisement planning projects and campaigns at White Comm, Grape Communications, and TBWA Korea for 20 years. Right before joining Plan.Net Korea, he was in charge of Integrated Campaign (IC) Headquarters at Chai Communication, one of Korea's leading digital agencies.

"It is a great honor to be appointed as the first Managing Director of Plan.Net Korea," said Junhwa Hong. "In today's advertising industry, the capacity to carry out an integrated digital campaign has become essential for a company. As a result, there is a high demand for hybrid-type talents and agencies that can lead the industry online and offline." Furthermore he added: "As the digital body of the Serviceplan Group, and as one of the largest and foremost in the creative rankings of digital agencies, Plan.Net Korea is comprised of talents with capabilities that are in high demand in today's advertising market.” Junhwa Hong intends to make Plan.Net Korea a specialized agency that can provide innovative and efficient integrated digital marketing solutions with his team of collaborators.

About Serviceplan Korea

Founded in 2013 with the acquisition of Liquid Campaign by Serviceplan Group, Serviceplan Korea joined a family of more than 35 global branches of the Serviceplan Group around the world, focused on the full-spectrum “House of Communication” concept. With a local team of 50 advertising industry innovators and experts, Serviceplan Korea specializes in ATL & digital campaigns utilizing the exciting capabilities of Korea’s technological landscape. Major clients include BMW, Absolut, Soongsil University, Dot, Médicins Sans Frontières, and more. As the strongest and most innovative independent agency in Korea, the company boasts dozens of international industry awards and accolades, including 23 in 2016 alone. Housing multiple communication disciplines under one roof, whether brand strategists, creative experts, media or online specialists, web designers, multi-lingual dialogue, design or CRM experts, market researchers, PR consultants or sales professionals, at Serviceplan transparency, collaboration and interconnectedness are paramount. Serviceplan Korea is committed to building the best brands with the most innovative strategies.

Picture: Junhwa Hong, Managing Director Plan.Net Korea

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Claudia Kirchmair

Claudia Kirchmair

Corporate Communication

+49 89 2050 2273