Following on from the establishment of Plan.Net Korea, the Serviceplan Group has now launched a further international digital agency: Plan.Net Ukraine. With the new site in Kiev, the Serviceplan Group is expanding its presence on the Ukrainian market, offering a comprehensive range of digital marketing services. The new agency is headed up by Managing Director Sergey Kuzmenko.
Kiev/Munich, September 5th 2017 — The Serviceplan Group has expanded its portfolio of digital services with the establishment of a new agency, Plan.Net Ukraine, in Kiev at the start of 2017. Managing Director Sergey Kuzmenko is in charge of the new site. By establishing Plan.Net Ukraine, Serviceplan has taken another important step towards completing the House of Communication in Ukraine, building upon the existing digital portfolio offered by the Serviceplan Group. The new site offers all Plan.Net services in all areas of digital communication, including integrated campaign planning, website management, E-CRM, social media marketing, mobile advertising, and application development.
Plan.Net Ukraine's current client base includes Kyivstar (the market leader in mobile communications), PepsiCo Inc., Mirinda, Sandora, Lipton Ice Tea, Hrusteam, Billa, Milupa, and Nutrilon.
"The digital market in Ukraine is experiencing incredible growth, so it's essential to provide a dedicated service offering under the Plan.Net brand. Naturally, I'm delighted and honoured to have been named Managing Director of Plan.Net Ukraine," comments Sergey Kuzmenko. "The Serviceplan Group and its digital arm, the Plan.Net Group, already have agencies in numerous locations (Anzahl). I believe that the global collaboration and integrated approach taken by the Group are essential for meeting our clients' needs."
"The establishment of Plan.Net Ukraine is a key step in the Serviceplan Group's efforts to offer its range of digital services throughout the world. What's more, with the new Plan.Net Ukraine agency the Serviceplan Group is now able to offer our clients in Ukraine even greater efficiency in integrated services. As such, it's clear that the new site offers real added value," explains Markus Noder, Managing Director of Serviceplan International. "As a proven digital expert, Sergey Kuzmenko is the perfect person to head up the new site, and we greatly look forward to working with him. By founding Plan.Net Ukraine, we have taken a major step towards achieving our goal of also establishing a House of Communication in this territory."
The leading digital agency in Germany, the Plan.Net Group is also one of the largest independent digital agencies in Europe and is represented at more than 25 international locations, including Munich, Hamburg and Berlin, as well as, for example, Buenos Aires, Brussels, Delhi, Dubai, Milan, Madrid, Miami, Moscow, Paris, Beijing, Seoul, Vienna and Zurich. Founded as a subsidiary of the Serviceplan Group in 1997, Plan.Net now handles – always following its own philosophy of "creating relevance" – all aspects of digital, interactive and integrated communication, from campaigns, websites, web portals, e-CRM, media buying and planning, as well as social and search engine marketing, through to mobile advertising and the development of apps for all mobile devices. More than 850 employees are engaged in activities for clients such as BMW, Lufthansa, IKEA, Media Markt, Consorsbank, Weight Watchers or ZDF. Since July 2014, the agency hmmh which is specialized in e-commerce and based in Bremen has become part of Plan.Net's constellation with about 300 employees.
The expertise and communications solutions provided by Plan.Net are characterised by creativity, innovation and media and technical excellence – innovative and effective tools and systems are used, for example, to address target groups in an optimal way, plan modern moving images or plan online media based on insights into the effectiveness of advertising. Whether it's ideas, media, content, big data or technology, Plan.Net delivers long-term multichannel communication from a single source.