Neverest and Plan.Net Content Marketing are expanding their range of services relating to moving content for social media and establishing the new unit Neverest | Social Media. This special production agency will act as a service provider and advisor for digital on-screen content. It will be managed by Dr Jan Woratschek and Ewald Pusch.
Munich, 19 October 2017 – From now on, Neverest and Plan.Net Content Marketing will combine their expertise in a joint unit: Neverest | Social Media. Dr Jan Woratschek, Managing Director of Plan.Net Content Marketing, and Ewald Pusch, Managing Director of Neverest, are the managers responsible. Sabrina Proske is the producer responsible for Neverest | Social Media. She will be supported by a team consisting of strategists, content directors, motion designers and film-makers. The unit will be based at the new Neverest premises in the House of Communication in Munich.
Neverest | Social Media is a full-service provider and advisor for digital on-screen content. The new unit will benefit from the strategic and conceptual social media expertise of Plan.Net and the extensive video and animation experience of Neverest.
Companies are increasingly striving for a greater impact and attention in social networks. This is because videos, Instagram Stories, Boomerangs, 6Seconds, 360-degree videos and live streams now feature in almost every campaign. "But there is more to it than just producing moving images," says Sabrina Proske. "As well as the clever adaptation of existing campaigns and their dissemination and networking with other platforms, the USP of the Social Media unit is above all its mindset: moving away from classic, linear thinking towards flexible, agile production processes and new dramaturgical storytelling devices."
"The many social media channels all have their own rules and dynamics. Simply breaking up a TV commercial into short videos is therefore not effective," says Ewald Pusch, Managing Director of Neverest. "It is important to be familiar with the digital channels and to use the content to respond to their particularities, mechanics and advertising opportunities in order to achieve optimal results."
"Our new unit allows us to better meet the great demand for moving image content on social media. The extensive experience of Neverest in producing moving images combined with our social media and content expertise provides the best possible basis for successful social media campaigns," says Dr Jan Woratschek confidently.
The agency Neverest GmbH & Co. KG, Munich, is the agency for MultitainmentBranding©: It develops and implements audio-visual solutions for cross-media communication (digital and analogue) at optimal costs. Its services range from complete design concepts, TV and cinema commercials, photo shoots and campaigns for interactive TV to viral campaigns and apps. Its customers include companies such as Hipp, Lascana, Outfittery Rodenstock, Swoodoo, Tirendo and Weltsparen. Neverest currently has over 30 employees in the areas of design, development, consulting, project management, art buying and on-air producing. The agency was founded in 2008 by Ewald Pusch, the former Managing Director of Serviceplan Erste Werbeagentur GmbH. For more information visit www.neverest.de.
Founded in 1997, the Plan.Net Group today is one of the leading digital agencies in Germany. It is one of the largest independent digital agencies in Europe, with more than 25 locations around the world – including, in addition to Munich, Cologne, Hamburg and Bremen, also Milan, Paris, Vienna, Seoul and Zurich. Plan.Net is the business partner for success and future viability in the digital age – with competitive teams of specialists in all relevant areas: from consulting, business intelligence and marketing automation, the conception and implementation of digital platforms, products and integrated marketing campaigns and content marketing solutions, to search engines and performance marketing, media strategies, planning and purchasing. With the agency hmmh, the Plan.Net Group also has a centre of competence for “Connected Commerce”. Following the philosophy of “Creating Relevance", which is exercised on a daily basis, around 950 employees worldwide are working for clients such as BSH Hausgeräte, BMW, IKEA, Media Markt, Consorsbank, Reckitt Benckiser and the German TV station ZDF. The competencies and communication solutions that the Plan.Net Group offers are characterised by creativity, innovation as well as media and technical excellence – to be used with innovative and effective tools and systems, for example those for optimal targeting, personalised newsletter marketing and marketing automation.
Caption: Sabrina Proske, producer responsible for Neverest | Social Media, Ewald Pusch, Managing Director of Neverest, Dr Jan Woratschek, Managing Director of Plan.Net Content Marketing