Through the merger with the content marketing agency Crispy Content, the content marketing service of Serviceplan Berlin is growing by a significant dimension: The new founding of Serviceplan Content Berlin unites the team of 18 around Frank Meinke, current Head of Content at the location, and the twelve employees of Gerrit Grunert, formerly managing director of Crispy Content, whose core competence lies in the area of performance-oriented and automated content marketing. Both communication experts are now acting as managing directors and partners of Serviceplan Content Berlin. The agency is located in the House of Communication Berlin, run by Benedikt Göttert.
Berlin, 18 May 2017 — The Serviceplan Group's range of content marketing services is now even more comprehensive: through the merger with Crispy Content, a content marketing agency founded six years ago, and the resultant new foundation of Serviceplan Content Berlin, 30 employees now guarantee a broad range of content marketing services for customers. Ronald Focken, managing director of the Serviceplan Group, explains: "In Berlin, we have steadily intensified the content business in the past two years – in the creative, editorial and technological fields. By integrating a great team which takes a very strategic and analytical approach to content marketing, we can now create more appeal for customers."
For Crispy Content, whose focus is on performance-oriented and automated content marketing, the move to the House of Communication Berlin promises considerable added value for existing customers as well as exciting new business. Gerrit Grunert, managing director of Serviceplan Content Berlin, emphasises: "Since our founding six years ago, we have developed from being a copywriter and editor to marketer, producing content. For us, getting under the umbrella of the Serviceplan Group is a promising step. We will strengthen our ROI-promise to customers. Content should not only look good, but also provide a Return on Investment – that's what we do!"
Frank Meinke has been responsible for the content area at Serviceplan Berlin and is now managing director of Serviceplan Content Berlin: "Our Content Unit has been setting standards in content and social media marketing for years. Our colourful team of consultants, creatives and editors has received many awards for its creative and efficient work. Crispy Content complements us with its analytical and performance-oriented approach and the great team behind it: in addition to strong content campaigning, we now also offer our customers very concrete sales support."
Finally, location manager and co-founder of Serviceplan Berlin Benedikt Göttert emphasises: "Our location’s tenth year is a special one: we moved into a new house, strengthened the presence of Plan.Net and Mediaplus, and by integrating Crispy Content, we have now been able to achieve significant expansion to our creative and integrated services."
The agency was founded in 2011 by Gerrit Grunert in Berlin with a focus on editing and text production. Over the years, the services they offer have evolved in line with the wave of digitalisation and is now focused on ROI-driven content marketing. It includes creative concept development as well as the design of analytically sound content and social media campaigns or the support of complex marketing automation solutions. Lastly, the team had twelve permanent and more than 40 permanent freelancers. In addition, Crispy Content has for years maintained close partnerships with leading international technology providers. Its customers come from fields including e-commerce, software, retail, publishing, electrical engineering and medical technology, and include tremco illbruck, the Nemetschek Allplan Group, Plentymarkets, Viacom International Media Networks and Red Bull Media House.
Serviceplan Berlin was founded in 2008 and originally focused on political and social communication. Over the years, a broad range of services has been developed in the areas of content, campaign, and corporate and sustainability communications. Local head is creative director Benedikt Göttert, managing director and partner of Serviceplan Berlin as well as founding member. Serviceplan Berlin currently has around 100 employees and generates turnover of around ten million euros.