Legendary beer brand Beck's has become an integral part of youth society in Germany. For over 145 years Beck's has been brewing a premium beer with carefully selected ingredients and unequaled taste. The beer market has been stagnant over the last few years and canned-beer suffers from a massive image problem. To overcome this challenge and additionally stand out among competitors we tackled it at the most immediate touchpoint – the can itself. Based on the path of superior drinking cultures we gave our premium Pils the shape it deserves.
A carefully crafted beer-can made with brushed aluminum and finished with multiple laser and analogue engravings. An outstanding stand, a pinnacle in beer packaging and a breakthrough in on-the-go-drinking.