The concept: No matter what we have done or achieved in life or what the future holds for us - the moments when we do something for the first time always have a certain magic. For example our first kiss, our first steps, the first moon landing. These are moments that we will never forget and will remember as unique, more genuine and intense. Doing something for the first time often requires courage. It takes strength to question the status quo; imagination to find new paths; strength to dream big – and boldness to make those dreams come true.

That's why the BMW 8 Series Coupé was brought to Venice, a place where cars are usually forbidden; a place where a great past meets an exciting present.