BMW
Serviceplan Campaign International designed and produced a spectacular TV spot to mark the start of the worldwide market launch of the BMW 8 Series Coupé.
The car is elegant and sporty as it zips across the canals of Venice, past magnificent Palazzi and sights such as the Canale Grande and Rialto Bridge.
For the first time in its history, the city of Venice granted permission to erect a pontoon construction for the shooting, which made it possible to steer an automobile through the world-famous backdrops in the historic city centre.