Ehinger Kraftrad

Ehinger Kraftrad

The Archaeologist

Ehinger Kraftrad
  • Industry

    Food & Beverages
  • Category

    Design
  • Client

    Ehinger Kraftrad

For decades, founder Uwe ‘The Archaeologist’ Ehinger has been travelling the world as a collector and retailer of rare Harley Davidson motorcycles from the 1930s and 40s. We crafted a gin that contains original parts from the old machines. We bottled it together with the machine parts and labelled each bottle with the mind-boggling story of the part’s origin. Every element of the hand-made packaging consists of colours and materials that were already used in the 30s and 40s. Fans could finally actually taste the spirit of vintage Harley Davidsons and let it become a part of them.

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The true Harley spirit in drinkable form

Every detail of the packaging is a meticulous rendition of the packaging technology of the era in which the contained bike parts were originally crafted. "The Archaeologist" set a great example for how much dedication and attention to detail and authenticity Ehinger Kraftrad put into their work. The first batch was out of stock in no time – despite its hearty pricetag. Customer feedback showed that the gin was also used as an item that showed the buyer's love for the brand and what it stands for. Some even used the gin to 'baptise' a new motorcycle before going for a ride for the first time. That way, our product found its way into a much deeper, more cultural context. "The Archaeologist" made a strong contribution to a better understanding of the brand's meaning and infiltrated the cultural heritage within the scene.

Awards
Cannes Lions Gold 2018
ADC Gold 2018
Eurobest Silver 2017