As a result of multiple scandals Germany has seen a dramatic decrease in Organ Donor Card Holders by nearly 33% from 2010 to 2013 – while concurrently 11,000 people are still in need of a donor organ. Each day three of them die.
To change the live’s of many we focused on the life of one: Kevin. We built one of the largest hour glasses ever created to represent the short time he has left. The Life Time Clock runs for 6 month. Without receiving a donor heart in time, Kevin will die.
|Cannes Health Lions||Bronze||2015|
|CLIO Healthcare||Gold, 2x Silver, Bronze|
|Global Award||3x Gold||2014|
|Deutscher Mediapreis||Werbung im öffentlichen Raum|
|Deutscher Mediapreis||Media Idee des Jahres||2015|