For Life

For Life

For organ donations

For Life
  • Category

    Outdoor
  • Industry

    Non-profit Organisation
  • Client

    For Life

As a result of multiple scandals Germany has seen a dramatic decrease in Organ Donor Card Holders by nearly 33% from 2010 to 2013 – while concurrently 11,000 people are still in need of a donor organ. Each day three of them die.
To change the live’s of many we focused on the life of one: Kevin. We built one of the largest hour glasses ever created to represent the short time he has left. The Life Time Clock runs for 6 month. Without receiving a donor heart in time, Kevin will die.

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For „Fürs Leben – Für Organspende“ the Life Time Clock made its debut at the Organ Donation Day in Stuttgart Germany.

After its highly successful debut, the Life Time Clock then toured Germany. 
Once Kevin has found a new heart the Life Time Clock will be restarted for a new patient.

Awards
AME 2x Silver 2015
D&AD Bronze  2015
NYF Bronze 2015
Cannes Lions Silver 2015
Cannes Health Lions Bronze 2015
Comprix Gold 2015
ADC Germany Shortlist  
CLIO Healthcare Gold, 2x Silver, Bronze  
Eurobest Silver  
LIA Silver  
Global Award 3x Gold  2014
Deutscher Mediapreis Werbung im öffentlichen Raum  
Deutscher Mediapreis Media Idee des Jahres 2015