Metro OBD 2018


Own Business Day 2018

Metro OBD 2018
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Insufficient visibility remains the most significant problem faced by independent businesses: this is the conclusion reached by the International Own Business Study commissioned by Metro.

In order to change this, Metro and Serviceplan Campaign Hamburg launched the Own Business Day: a day for independent businesses to be accorded the appreciation and attention that they deserve.

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The third Own Business Day in as many years took place in 2018 on the second Tuesday of October. This year, entrepreneurs made use of the occasion to present their clients with more than 380,000 exclusive offers. Special campaigns in 24 countries promoted greater visibility and awareness with respect to independent activity. In Porto, for example, a campaign named “The Longest Queue” surprised a restaurant owner at the opening of his establishment with a 500-metre-long queue of waiting guests.

Both leading up to and on the day of 9 October itself, consumers were able to track down all of the specials and promotions on offer in their local area using the hub. Own Business Day also saw Metro displaying special promotions on its website and YouTube channel, which could be followed worldwide under the hashtag #loveownbusiness on Facebook, Instagram and Twitter. The result: 540,000 hits on the hub, 1,400 social media postings and almost 16 million views on YouTube. Metro also drew on the services of influencer companies and paid media as part of the full campaign, which was created by Serviceplan.