Own Business Girls
Metro conducted the “International Own Business Study” in 10 countries with 10,000 participants, in order to gain insights into how to further support independent businesses. The study showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that they would ever turn their dream into a reality. The main reason, stated by 49% of women, was “Insufficient financial support."