Metro OBG

Metro

Own Business Girls

Metro OBG
  • Category

    PR & Content
  • Industry

    Retail
  • Client

    Metro

Metro conducted the “International Own Business Study” in 10 countries with 10,000 participants, in order to gain insights into how to further support independent businesses. The study showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that they would ever turn their dream into a reality. The main reason, stated by 49% of women, was “Insufficient financial support."

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In response to these findings, Metro took the initiative of kick-starting the careers of young women with the "Own Business Girls" campaign. The campaign was conceived by Serviceplan and launched on International Women’s Day in March 2018.

In response to these findings, Metro took the initiative of kick-starting the careers of young women with the "Own Business Girls" campaign conceived by Serviceplan. "Own Business Girls" launched on International Women’s Day in March 2018 with the goal of providing a start to some of the world’s youngest entrepreneurs. On International Women’s Day 2018, Metro equipped every female baby born in Dusseldorf, the hometown of Metro Cash & Carry, with a very special business card worth 2,000 EURO invested in a fixed-term deposit: enough start-up capital to go on a first business adventure once the girls turn 18.