PENNY

The wish

  • Category

    Film
  • Industry

    Retail
  • Client

    Penny

How can a discounter become the voice of an entire generation at Christmas?

With the PENNY Christmas campaign, every year we want to address a topic that is important and relevant to our customers. In recent months, it has become increasingly clear that in the wake of the Corona crisis, many were thought of, but the younger generation was neglected and forgotten.

We give the gift of missed experiences.

With this year's Christmas campaign, PENNY wants to give back to the younger generation the experiences that they so desperately need for their lives and have so sorely missed. We show that we think of them and understand them - not just in the movies, but in the midst of everyday life.

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