Sky Valentine

Sky TV

Say it with Sky

Sky Valentine
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People can't always find the right words to say “I love you.” However, Sky TV has a database of thousands of hours of dialogue from the most romantic movies with lots of perfect ways to say those immortal words. That’s why Sky TV helped wannabe lovers to voice their feelings on Valentine's Day, with 'Say It With Sky', a Serviceplan Campaign utilising film clips that could be edited to deliver a personal message from Cupid. With more than 5 million subscribers, Sky TV is the most important direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland, offering a collection of basic and premium digital subscription television channels of different categories via satellite and cable television.

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'Say It With Sky' gave people the opportunity to create a bespoke Valentine's Day message for loved ones using iconic films clips. Something people would want to share directly with their significant other.

The demographic range of the target audience was men and women between 18 and 49 years of age, and the campaign microsite was promoted with paid social media posts on Facebook, Twitter, and Instagram. However, the main challenge was to make sharing the branded content as fun and as easy as possible. More than 120,000 generated branded messages prove the mission was accomplished.

Cannes Lions Silver 2018