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"Feel connected all over Europe” – promoting the idea of a border-free, networked, connected Europe, the Telekom European campaign rolled out in in Albania, Croatia, Germany, Macedonia, Montenegro, the Netherlands, Austria, Poland, Romania, Slovakia, the Czech Republic and Hungary in 2016. People were the focus of the campaign's visuals, standing with their arms outstretched, forming the "T" of the Telekom logo, and thus representing an open, positive attitude towards the interconnectedness of Europe and of course, Telekom.
As a central iconic motif, the pose was consistently displayed, both online and offline, in all materials of the campaign. The most famous face was that of Andrea Bocelli, featured in TV commercials filmed in Amsterdam, Berlin, Budapest, Dubrovnik and Graz.
The Italian star tenor, who became blind at the age of twelve, took viewers on a visually stunning journey through a diverse Europe. In the TV spot he explained the meaning and binding force of the network, highlighting how the network and new technologies help him to maintain the relationships with those who are important to him, and stating that what's true for music is also true for the network: "What connects us cannot be seen – but you can feel it."