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Building Best Brands

The Serviceplan Group is the largest and most diversified agency group in Europe, with a unique, fully integrated agency model in Germany. How can you benefit from that? A perfectly coordinated team of specialists manages and implements your design and communication projects. Our team's range of capabilities is always broad enough to develop the best solution for you. That also enables us to conduct extensive basic research beyond daily business and to regularly publish analyses and studies:

As an agency specializing in branding and design, we provide comprehensive consulting in the following areas:

Brand Development: We position your company and your brand and develop the brand strategy and the brand narrative. That's how we make your brand unique and create a brand that sells.

Brand Design: We develop the visual appearance of your brand, whether through packaging, through a distinct brand language or through sophisticated design. This ensures that the appearance of your brand is consistent at all touch points.

Brand Spaces: We conquer the third dimension for your brand. Create fascination at points-of-sale, in shops or through your omni-channel approach, where analogue and digital communication are intelligently combined. Our exhibition concepts present your brand spatially and create an inimitable brand appearance that visitors experience with all senses.

Brand Identity: From the sum of Corporate Design, Corporate Communication, Corporate Reporting as well Corporate Branding, we shape the identity of a brand and a company. This is the foundation for all communication.

Brand Innovation: At Serviceplan Design, an interdisciplinary team utilizes a refined Brand Thinking Process to analyze your brand. In this process, we develop innovative approaches for marketing and sales. We regularly compile current trends and brand-relevant studies and instill them with life in our Trend Safari. For this purpose, we continually observe industries and identify and evaluate business opportunities.

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