Speed management as a success factor

Current situation

It’s not only the trends that are transforming the way we do business, but also the sheer speed and volatility of the emerging trends: the GDP is sinking, the threat of a possible recession is looming. The process of change can be broken down into three elements: firstly, the economic climate, which is changing at a dramatic pace. Secondly, the purchasing behaviour of consumers. And thirdly, the companies whose innovations quickly overtake them.

Companies often recognise these challenges, but most of them react too late, despite the fact that speed management can give them a decisive competitive edge.

Speed is becoming a key success factor across all areas of marketing:

1. Product strategy: High significance of innovation / speed for brand success.

2. Communication: Dynamic / hybrid touchpoint strategies as a core element for brand success.

3. Price & promotion: Adaptive pricing and promotion management as success factors in a dynamic market setting.

The most important measure is still a faster pace of innovation when launching new products. Here at Serviceplan we help you to establish yourself as a dynamic brand and help you develop a strategically viable approach to speed management. How? We have put together a few case examples for you.

Best Cases

Telefónica Germany

The telecommunications provider wants to condense its many individual communications services into one package in order to be able to react to the constantly changing market conditions in a faster, integrated and more holistic way.

To do this, we set up and manage a separate communications agency specifically for O2, with all services under one roof – a so-called customised agency.

imm cologne

The trade fair business was particularly hard hit by the pandemic and the move to working from home. Faster than its competitors, Messe Köln changed its classic concept to a flexible, hybrid trade fair concept. In the future, the new Messe Köln will be represented on three levels: the classic exhibition business, a newly developed online magazine and a newly designed networking platform for exhibitors and visitors.

Chargylize

Company and fleet managers are facing huge challenges and risks. How can they migrate their fleet to electric vehicles in order to adhere to environmental requirements while also taking economic and company requirements into consideration?

Chargylize offers the most advanced web solution that supports all necessary company decisions with the fast and successful migration to an electric fleet.

The system analyses companies’ existing fleets based on actual driving profiles, the available charging infrastructure and actual consumption values. With this information, it can simulate which alternative e-vehicles are best suited to replace the existing combustion-engine cars and how this affects consumption costs and CO₂ emissions.

Would you like to know more about speed management?

Download the detailed booklet from our series of Brand Roadshow events on the subject of ‘Speed Management - The Fourth Dimension of Success’. Fill out the form below to receive the download link by mail.

Would you like a direct exchange on the topic of speed management?

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