The Serviceplan Group's magazine for brands, media and communication


An opportunity for a rethink – How can companies use the crisis-related surge in innovation for their own benefit? Which previously unseen opportunities can turn a brand into a future Best Brand? In the seventh edition of TWELVE, prominent guest authors and high-profile experts are sharing valuable expertise, smart analyses and stimulating food for thought in a series of hands-on articles, personal essays and inspiring interviews centred around the magazine’s “Rethink!” theme.


Hardly any other artist embraces the radical rethink concept like internationally renowned Jonathan Meese. That is why we entrusted him with the visual design of our new issue of TWELVE – and, befitting the “Rethink!” theme, allowed him to let his creative imagination run wild. The result is an exclusive artwork that invites you to rethink your perspective and your own truths – sometimes provocatively, sometimes subtly, but never without a healthy dose of humour. Prepare to be surprised...

Featuring: Prof. Lars P. Feld (Chairman of the German Council of Economic Experts), Helle Thorning-Schmidt (former Prime Minister of Denmark), Thomas Strüngmann (BioNTech investor), Prof. Manuela Rousseau (Member of the Supervisory Board at Beiersdorf), Prof. Gerald Hüther (neuroscientist), Angelika Gifford (Vice President Central Europe at Facebook), Stefan Hipp (entrepreneur), Susan Schramm (CMO at McDonald’s Germany), Matthias Horx (futurist) and rock band Mando Diao.

The first six issues of TWELVE have already been honoured with the Red Dot Award: Communication Design 2015, 2016, 2017, 2018, 2019 and 2020.


The 2020 magazine also received the following awards:

FOX AWARD: Gold & Silver


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