Made in Fukushima

Meter Group

Made in Fukushima

Made in Fukushima
  • Category

    Sustainability
  • Industry

    Industrial Sector
  • Client

    METER Group, Inc.

On March 11, 2011, a tsunami hit the Fukushima Daiichi Power Plant, triggering the meltdown of the nuclear reactors. In the following days, wind and rain carried the radioactive material inland. More than 25,000 hectares of farmland, in what used to be one of Japan’s most important agricultural regions, were contaminated. Environmental technology specialists from METER, together with Dr. Masaru Mizoguchi from The University of Tokyo and the NPO Fukushima Saisei, have developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again.

Although the objective scientific data proves that the rice is safe, a dark cloud still hangs over the “Made in Fukushima” label – people don’t understand the complex data and are not willing to buy products from Fukushima. 

So, our strategy was to turn this complex scientific data into understanding by making it tangible. Made in Fukushima is a book made of rice straw from the decontaminated fields in Fukushima. The rice straw was harvested, dried, cleaned, cut and crafted into paper. The book helps people understand that the decontamination method works and that the rice from Fukushima is safe. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization.

As a leading scientific sensor company present in Fukushima since 1996, METER already had access to a lot of environmental and agricultural data, which was incorporated into the book. Through months of research, more data on science, demographics, economy and ecology from various sources were added. During visits in Fukushima, radiation data was measured which also became part of the book.

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Awards
ADC*E Awards  1x Gold, 1x Silver 2020
ADC Germany 1x Grand Prix, 3x Gold, 3x Silver, 3x Bronze 2020
ADC 99th Annual Awards 2x Gold, 1x Silver, 2x Bronze 2020
AME Awards 2x Bronze 2020
ANDY Awards 1x Gold in Craft 2020
Caples Awards 1x Bronze 2020
Cresta 3x Gold, 2x Silver 2020
iF Design Award 1x Gold 2020
New York Festivals Awards 2x Silver, 3x Bronze 2020
One Show 1x Gold, 2x Silver, 2x Bronze 2020
PHNX Tribute 1x Silver 2020
AIGA Award 1x winner 2019
Clio Awards  1x Gold 2019
Commawards 1x Gold, 1x Silver 2019
Eurobest 1x Grand Prix, 2x Gold, 1x Silver 2019
EPICA 1x Silver 2019
Global Awards 1x Gold 2019
LIA 1x Gold, 2x Silver, 1x Bronze 2019
Red Dot Awards 1x Best of the Best 2019