On March 11, 2011, a tsunami hit the Fukushima Daiichi Power Plant, triggering the meltdown of the nuclear reactors. In the following days, wind and rain carried the radioactive material inland. More than 25,000 hectares of farmland, in what used to be one of Japan’s most important agricultural regions, were contaminated. Environmental technology specialists from METER, together with Dr. Masaru Mizoguchi from The University of Tokyo and the NPO Fukushima Saisei, have developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again.
Although the objective scientific data proves that the rice is safe, a dark cloud still hangs over the “Made in Fukushima” label – people don’t understand the complex data and are not willing to buy products from Fukushima.
So, our strategy was to turn this complex scientific data into understanding by making it tangible. Made in Fukushima is a book made of rice straw from the decontaminated fields in Fukushima. The rice straw was harvested, dried, cleaned, cut and crafted into paper. The book helps people understand that the decontamination method works and that the rice from Fukushima is safe. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization.
As a leading scientific sensor company present in Fukushima since 1996, METER already had access to a lot of environmental and agricultural data, which was incorporated into the book. Through months of research, more data on science, demographics, economy and ecology from various sources were added. During visits in Fukushima, radiation data was measured which also became part of the book.
|ADC*E Awards||1x Gold, 1x Silver||2020|
|ADC Germany||1x Grand Prix, 3x Gold, 3x Silver, 3x Bronze||2020|
|ADC 99th Annual Awards||2x Gold, 1x Silver, 2x Bronze||2020|
|AME Awards||2x Bronze||2020|
|ANDY Awards||1x Gold in Craft||2020|
|Caples Awards||1x Bronze||2020|
|Cresta||3x Gold, 2x Silver||2020|
|iF Design Award||1x Gold||2020|
|New York Festivals Awards||2x Silver, 3x Bronze||2020|
|One Show||1x Gold, 2x Silver, 2x Bronze||2020|
|PHNX Tribute||1x Silver||2020|
|AIGA Award||1x winner||2019|
|Clio Awards||1x Gold||2019|
|Commawards||1x Gold, 1x Silver||2019|
|Eurobest||1x Grand Prix, 2x Gold, 1x Silver||2019|
|Global Awards||1x Gold||2019|
|LIA||1x Gold, 2x Silver, 1x Bronze||2019|
|Red Dot Awards||1x Best of the Best||2019|