Gaming & eSports

The evolution of communication

All around the globe, communication and advertising have transformed from traditional media to “social digital”, paving the way for the next innovative level: gaming and eSports platforms. The potential for brands in the gaming sector is broad and still largely untapped. Opportunities range from simple production support and sponsorship to product placement, integration and collaboration with content creators. The Serviceplan Group offers the full package, starting from the brand strategy and communication plan – aligned with each individual company’s core values – all the way to the execution. 

Why are gaming and eSports of huge importance for companies?

These new communication platforms are here to stay and used by a community with a high engagement level and loyalty. Not only does this community spend a lot of time on such platforms, they also spend a vast amount of money on gaming and eSports. By investing in and sponsoring an eSports team or a gaming influencer based on a strategy and a purpose, a company can boost their profile in a new field and benefit from a new and promising target group that is difficult to reach in other media.

Successful take-off in gaming and eSports marketing with the Serviceplan Group

We have created a consultation offer to advise you on all issues related to gaming and eSports marketing. Our experts are not only communication professionals, but also specialised in gaming. This enables them to plug and play within our House of Communications and integrate whenever a project requiring this talent comes our way.