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Every year is challenged by an increase of new competitors driven by strong growth of the health category.

The biggest challenge is to be relevant towards the target group(s) from a media mix and messaging level. Thanks to the combination of MP’s ValueSphere and our AI-based attribution models, we were able to define:

  • The Target groups that share the same WW values
  • What to communicate to the target groups based on psychographic attributes 
  • Definition of the Ideal Media mix with the highest chances to generate a positive ROI

Combining the key pillars of our approach supports a more substantial stopping power and higher media budget efficiency.

Sound off
Sound on

A data driven creative and channel selection approach guarantees the highest ROI