All campaigns

Every year is challenged by an increase of new competitors driven by strong growth of the health category.

The biggest challenge is to be relevant towards the target group(s) from a media mix and messaging level. Thanks to the combination of MP’s ValueSphere and our AI-based attribution models, we were able to define:

• The Target groups that share the same WW values
• What to communicate to the target groups based on psychographic attributes 
• Definition of the Ideal Media mix with the highest chances to generate a positive ROI

Combining the key pillars of our approach supports a more substantial stopping power and higher media budget efficiency.