With our Full Service Production Unit we provided all motion, photo and digital material for this integrated campaign with an emphasis on audiovisual content. Within 15 shooting days we produced various content starring 35 real Bayer employees as testimonials. The content was played out in several formats and standard via TV, Online, Social Media, OOH and Print.
The main focus on producing the biggest brand campaign Bayer Germany launched within the last years was to setup an integrated production process that creatively and structurally reflects the core of the campaign, the drive of the real employees of the client. All assets were produced within one work flow, where several former individual film, photo and postproductions were consolidated under one roof. We created synergies in content development and in the production process to optimize budgets and the creative setup.
All deliveries as well as various production parts (location scouting, casting) were provided to be used for all following campaigns.