Sport Schuster

BMW

Internationalization

Sport Schuster

  • Category

    Internationalization
  • Industry

    Automobile
  • Client

    BMW

Since 2017 we have been breaking new ground in internationalisation for our long-standing client, BMW. We have created a process that enables us not only to manage multi-channel campaigns centrally in CSEU region countries, but also to implement out-of-scope projects (e.g. radio and print communication for Black Friday). In this context, BMW Group also benefits from our fully integrated House of Communication: while we cooperate with our colleagues of Serviceplan Campaign when it comes to campaign creation, additional creation work is implemented in-house. What’s more, since 2020 we have been implementing year-round, multinational banner communication based on our innovative “Always On” concept. Based on the provisions of BMW’s CSEU headquarters in Salzburg, marketing assets are adapted for specific countries, in line with the individual requirements of the markets. This is how we guarantee BMW centrally-managed, tailor-made, and therefore highly flexible year-round communication – in eight countries and eleven languages.