Best Trends / Issue #10

We live in a high-speed age. On the one hand, we see an enormous power of people coming together again, a bunch of new business opportunities and pioneering trends. On the other hand, there is this intangible feeling of insecurity. So, the tenth issue of our Innovation Update is about the power of communities, brand building in difficult times and the role of “Generation Silver” in our society and our working environment.

Creative & Content

How to become a love brand, Capri-Sun?

How does brand management succeed in the challenging fruit juice beverage market? Julia Straschil from Capri-Sun and Christoph Everke from Serviceplan share their insights.

Crises as Relationship Builders

Emanuel Dennis reveals how companies set up their employer branding in a sustainable and credible way and what role an internal joint venture plays here.

5 Tips: Steering capably through the crisis

Consumer reticence and price increases hang like permanent dark clouds over the economy. Serviceplan Group Board Member and Plan.Net CEO Wolf Ingomar Faecks gives five tips on how companies should respond in the face of recession.

Looking "Beyond Now"

Three days, two stages and over 1,500 participants: The DLD Conference attracted an international audience with its variety of topics under the motto "Beyond Now". Our recap shows the highlights of the innovation conference at the House of Communication.

Looking for Tribes: Brands & Communities

Today's digital trends are being set by Generations X, Y and Z. In the coming years, marketing will therefore need to focus on fostering a successful community strategy.

Silver Society: Experience is Gold

Utilising the potential of the 55-plus generation for HR marketing: facts, challenges and opportunities.

Interested in more content?

Overview of all issues