How does one go about reinventing a traditional brand? How important is sustainability and what skills do brand managers need?
What does brand management mean to an entrepreneur? Cihan Anadologlu, cosmopolite, published author, bar and restaurant owner, on selling what and who you are.
International media planning poses major challenges for brands, yet the opportunities to grow by expanding into foreign markets are enormous.
In times of change and increasing complexity, flexibility in media planning while maintaining consistent brand management is fundamental for success in business.
Regarding innovation – what do companies have to do to keep one step ahead? Facebook Manager Angelika Gifford on the innovation culture of a tech giant.
Conventional data-driven marketing is threatened with running out of data this year. What companies should expect in 2021 and how they can combat this effectively in three steps.