With new demands on CMOs, marketing teams and agencies, it’s little wonder that AI is THE hot topic for 2024. Julia Zimmermann and Prof Dr Sven Reinecke share what is crucial now.

A top topic not only for CMOs, but also for our young talent. In our creative interview, art directors Hila Narducci and Mareike Dubbels from Serviceplan Bubble show us what emotional brand building is all about - and what brands should avoid.

Let’s talk: Our colleagues from the House of Communication Dubai share five ways of benefiting from AI and making it part of strategy based on needs and challenges.

Karol Masalski from Game Changer (Group One Poland) on how virtual concerts are revolutionizing brand engagement and shaping the future of marketing to the younger generation.

With the explosion of touchpoints, brands really need to stand out. Dealing with this complexity is already a challenge, but it is also vital to think about sustainability and the future of our planet when producing content. Alexander Nagel, Creative Managing Partner at our creative production agency Serviceplan Make, explains what is important when it comes to green production in our brave new world. 

Sustainability is THE big issue in the current clash of generations and is emotionally highly charged. Companies must position themselves credibly and authentically. But how?

AI expert Kevin Proesel talks in our interview about the legal challenges when dealing with AI – and provides tips for companies who want to start working with AI.

Integrating Artificial Intelligence into marketing organizations is a colossal undertaking. The challenges are immense, from data complexity to skill gaps, ethical concerns, and the struggle to manage customer experiences holistically.