Favorite campaign, trends or mentality: PJ Pereira gives insights into the US creative scene and reveals in our video interview what it takes to be creatively successful in the US.

Doing something in the metaverse and thinking it will win prizes is no longer enough – Alexander Schill is looking forward to the Cannes Lions 2023.

4 cases, 4 talents: Which cases have a good chance of winning a Lion in Cannes? Our young talents present exclusive stories behind the campaigns and share their personal highlights.

I’m going on a trip, and I’m taking: my sunglasses, an imaginary drawer full of creative media ideas and my team partner Max Zorg. In a few days, we have the honour of representing Germany in the Media category at the Cannes Young Lions! How come? I think what really got us the ticket to the Young Lions was more than just our winning idea. Our trip to Cannes actually began five years ago.

Global Creative Lead – in a media agency. Max Schöngen has been the Global Creative Director of the Mediaplus Group since the summer of 2022. In an interview, he told us what has happened since then, where creative media ideas come from and what it takes to realise them.

The digital landscape is rapidly evolving, and brands are continuously challenged to keep up with the pace of change. Amidst this dynamic environment, design systems have emerged as an indispensable tool for brands to achieve success. Contrary to popular belief, design systems do not hinder creativity but rather provide a foundation that allows for greater innovation and flexibility.

The creative industry may be one of the first fields in which generative artificial intelligence causes a breakthrough or a major change. Hopes and fears are close together – and we are already talking about the ‘end of creativity’. But does that really reflect current realities? Or doesn’t AI actually create room for new creativity?