Everything is becoming more complex, less certain, and less predictable – CEO Florian Haller tells us how the agency group is still managing to grow in this environment.

When it comes to coffee, Americans love it rich but without much fuss. It was up to Mediaplus to convince them of De'Longhi's Italian coffee culture. Mediaplus Group holds the brand’s media account in 38 markets, including North America since June 2022. Tamara Alesi, CEO of Mediaplus North America, and Maria Colón, Head of Marketing and Consumer Experience, De'Longhi NA, explain how their team increased awareness of De’Longhi’s True Brew coffee machine from 0 to 68%.

Narratives effectively support the communication of companies by embedding a strategy in a convincing framework for action. In this interview, Benedikt Göttert, Managing Partner of the House of Communication Berlin, reveals what’s behind them.

We have achieved a sustainability transition mindset. It is lived, breathed and full of ideas and initiatives like the weGREEN Campus week – implemented by our employees.

AI is changing day-to-day work in marketing. We spoke to Sebastian Küpers, AI expert at Plan.Net Group, about what matters.