Creative leaders from our global agency group discuss what campaigns could win a coveted Lion at Cannes.
Stories that people want to listen to – those are not only hard to find, but also hard to tell. It is what everyone wants to achieve, but only few know how to do it right.
The Metaverse marks the beginning of a new era in which user behaviour will change radically. Eight tips to help brands prepare for the future.
The cookieless future is coming, but nobody quite knows yet what the digital-advertising ecosystem of tomorrow will look like. One thing is certain, however – advertisers should start considering alternatives.
From changing consumer attitudes to gaming taking a prominent role in entertainment – accelerated by the pandemic, communications is undergoing a drastic transformation.