We find ourselves confronted with unpredictable situations and challenges the like of which none of us has ever had to face before. Therefore we now need strategic foresight in addition to speed – but most importantly creativity to expand our horizons and engage with new things. This is the core topic that defines the seventh issue of our Best Trends Innovation Update.
CREATIVE & CONTENT
Our Top 3 Cannes Contendors of 2022
Creative leaders from our global agency group discuss what campaigns could win a coveted Lion at Cannes.
The cookieless future is coming, but nobody quite knows yet what the digital-advertising ecosystem of tomorrow will look like. One thing is certain, however – advertisers should start considering alternatives.