It is evident that in these uncertain times, we are recentring on people and brands. The focus is on emotional brand management.Meanwhile, internally, more than ever before, CMOs are people managers, whose main task is to manage people in an agile manner and create an emotional bond between them and the company.
What the trend?!
People and emotions are once more the heart of the matter, especially in marketing. The current CMO Barometer analysis reveals what lies ahead of us in the 2023 marketing year.