From premium to modern luxury: Serviceplan is designing the new WMF brand experience to make it stand head and shoulders above its imitators.

Generosity is vital in the collaborative process and search for innovation – for clients, colleagues and society. Jason Romeyko shares what a culture of generosity is all about.

30 countries and a famous brand ambassador, Brad Pitt. Matthias Brüll, Managing Partner Mediaplus International, explains what makes the De’Longhi campaign so unique.

What are the factors that determine a podcast’s success? This is what a study by the Mediaplus Group, september Strategie & Forschung and the University of Florida has discovered.

The blogging market is like the Wild West – budget-wise and in the specifics of planning. Olga Golubina of Mediaplus Russia shares how data helps in the strategic choice of KOLs.

No chance of change: these typical sources of conflict prevent true transformation.  

In the emerging post-screen age, we need to create new connections between brands and people. It’s not an easy task, but there are effective measures that can help it succeed.