Jonas Bolzenius

‪Senior Art Director at Serviceplan Bubble

“’A Few Degrees More’ proves that with creativity, you don't need to throw mashed potatoes at paintings to make people see them with different eyes, and you don't need to superglue yourself to the tarmac to get stuck in people's minds.

In the geometrized environment of a museum, "a few degrees" are of great importance, as are a few degrees in environmental science. It is a tiny displacement that causes this itching in the back of your mind that you can't ignore. For me, this play with perception is the even better part. It is not only about tilted landscapes. It's about letting people experience for themselves that small changes will matter.

One could say: "It didn't change anything. It did not stop traffic, and it did not solve the problem." But it changed something anyway. For a brief moment, it changed something in people's minds. And it grabbed their attention — the most valuable good of our time.

And this, for me, is what great communication is all about — being a lever that achieves a lot with minimal resources. It is not the change itself but the spark that encourages rethinking.”

Katina Fitsch

Art Director at Wien Nord Serviceplan

“It is only right that award shows today are dominated by socio-political cases. After all, one of the best things about our job is that we can do good with good work.

However, in the midst of all this important commitment, we must not forget the basics: identifying product benefits, finding new perspectives, and communicating them in a surprising way. Pereira O'Dell's ‘90 Minutes of Air Conditioning’ is a refreshing example of how this can be done in nowadays.”

Based on a simple and target-group-relevant observation, coupled with a good dose of humor and, last but not least, a flawless execution, ‘90 Minutes of Air Conditioning’ is a product demonstration that could not be more timely and already whets the appetite for the next hot summer. Or maybe not.“

Julie Rutigliano

Creative Director at Pereira O'Dell

„It’s rare to come up with an idea that is both simple and innovative. WASTECARE™ for AIZOME manages to achieve this. Skincare made from industrial waste sounds absurd. And therein lies the power of this campaign. A provocative notion that ultimately proves how AIZOME is completely unique. Even their waste water is not only harmless, but actually healthy. That is a powerful statement, demonstrated in such an elegant and original way, that it deserves high recognition in this competition.“

Akhilesh Bagri

Chief Creative Officer at Serviceplan Middle East

"At a time where an infinite amount of content is produced and disposed every day, it’s hard to imagine spending more than a nano-second with a brand book.

But the sheer craft of the O₂ brand book makes it a very compelling piece of content that is simple hard to ignore. A perfect convergence of tech with corporate storytelling with no half measures. With telecommunications being the lifeblood of our civilization today, this book is a nice piece of time capsule to hold on to, a testament to the can do attitude of some stellar individuals, but also to the power of craft still prevalent in our industry. I would happily vote it to the top if I were in the jury."