Getting Creative: Emotional Brand Building!

Getting Creative: Emotional Brand Building! 

A top topic not only for CMOs, but also for our young talent. In our creative interview, art directors Hila Narducci and Mareike Dubbels from Serviceplan Bubble show us what emotional brand building is all about - and what brands should avoid.

Best Trends: What is Emotional Brand Building for you? 

Best Trends: How should you not do it?  

Best Trends: Tell me about a brand that’s doing it without actually telling me the brand.